PETA / Animals are not Christmas gifts

Every year, animals are given as Christmas presents. But after the holidays, they become unwanted and get abandoned. To raise awareness on this issue, we staged a silent protest in the middle of the blissful pre-Christmas atmosphere – with distressing installations representing every single abandoned animal.

In addition to the physical installations and the resulting online film, we created some stills to prolong the project. These were used on social media, printed in some magazines and guerilla-marketed throughout Hamburg.

Agency: Serviceplan Campaign International Hamburg
Managing Partner: Markus Kremer, Thomas Heyen
Design Director: Sebastien Stabenau
Art Director: Philipp Trübiger, Svea Drechsler
Conceptualist: Daniel Hill
Copywriter: Niklas Scholz
Final Art Specialist: Nils-Christian Sperling
Account Director: Lisa Artaker
Junior Account Manager: Mariah Kattmann

Photography: Jan Hütz
Director: Justus Becker
Director of Photography: Jasper Engel
Grading: Benjamin Behre
Music: DamienDamien
Production Assistant: Madeline Pfisterer

ADC Global
Bronze Cube in Experiential Design
Merit in Spatial Design

The ONE Show

Deutscher Mediapreis