To launch BMW’s new luxury segment Bayerische Motoren Werke we partnered with a variety of creators from around the globe. We created the format Bold Voices, giving those creative pioneers a platform by portraying their distinct attitudes while taking a step back as a brand.
BMW × Studio Drift
The first episode features Amsterdam-based Studio Drift. The duo discusses the role of beauty and freedom in their work.
BMW × Stefan Sagmeister
The second episode features legendary designer Stefan Sagmeister. He talks about internal honesty, gut feelings and the power of believing and highlights the importance of risk taking.
BMW × Rem Koolhaas
The third episode features iconic architect Rem Koolhaas who explores the creative potential of chaos in the world.