BMW / Bold Voices

To launch BMW’s new luxury segment Bayerische Motoren Werke we partnered with a variety of creators from around the globe. We created the format Bold Voices, giving those creative pioneers a platform by portraying their distinct attitudes while taking a step back as a brand.

BMW × Studio Drift

The first episode features Amsterdam-based Studio Drift. The duo discusses the role of beauty and freedom in their work.

BMW × Stefan Sagmeister

The second episode features legendary designer Stefan Sagmeister. He talks about internal honesty, gut feelings and the power of believing and highlights the importance of risk taking.

BMW × Rem Koolhaas

The third episode features iconic architect Rem Koolhaas who explores the creative potential of chaos in the world.