Schleich figurines are among of the best known and desired toys in Germany and hence the yearly highlight of the Happy Meal promotions. To announce the return of the Schleich figurines into the Happy Meal in 2021 and to advertise the new wild animals we created a cute film with an uncoventional twist:
What would it mean if McDonald’s put actual wild animals into their Happy Meals? A real struggle for the crew – to the absolute delight of our youngest customers.
Agency: Scholz & Friends Hamburg
Creatives: Daniel Hill, Philipp Trübiger
Project Management: Berenice von der Heiden, Simone Kühl
Director: Claas Ortmann