From aircraft engine to automobile manufacturer. From racing car designer to inventor of the sports sedan: For more than 100 years, BMW has taken fate into its own hands and has successfully gone its own way.
With THE i7, THE 8, THE X7 and THE XM, the brand is now conquering a new territory of excellence. And dedicates it to all those who follow their own path with the same kind of dedication.
To launch the new brand platform DEDICATED TO THE DEDICATED, we took the flagship i7 to magical Iceland and created a powerful series of images and a TVC for the global market.
Credits:
Agency: Jung von Matt Hamburg / THE GAME
Managing Partner: Thimoteus Wagner
Creative Director Copy: Bastian Tripp
Senior Art Director: Philipp Trübiger
Producer: Sophie Lotsch
Production: Tempomedia
Producers: Justin Niklas Mundhenke, Birgit Damen, Henning Martens
Director: Anders Jedenfors
Cinematographer: Ottar Gudnasson
Editors: Stephen Dunne, Michael Weicker
Color & Finishing: Mikael Balle
Post-Production: SLGH Hamburg
Music: Philip Erik Ekström
Photographer: Manuel Nagel