BMW / THE 4
Enjoy every edge – a 360° campaign that is as audacious and unforgiving as the car it promotes.
Enjoy every edge – a 360° campaign that is as audacious and unforgiving as the car it promotes.
Implementing a global umbrella campaign for the entire SUV/SAV/SAC segment of BMW.
Introducing BMW’s luxury segment with a stunt, multiple TVCs, and a range of portraits of creative pioneers.