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BMW M / THE XM
Launching THE XM with eight audacious, sensory-rich social first episodes.
Launching THE XM with eight audacious, sensory-rich social first episodes.
Enjoy every edge – a 360° campaign that is as audacious and unforgiving as the car it promotes.
Implementing a global umbrella campaign for the entire SUV/SAV/SAC segment of BMW.
Introducing BMW’s luxury segment with a stunt, multiple TVCs, and a range of portraits of creative pioneers.