BMW / Story of Luxury

Sometimes it just takes 3 words to mark a big break in a brands history. In 2018 we launched the whole new BMW-category of high-luxury cars under the roof of Bayerische Motoren Werke – the full name of BMW.

Under the roof of Bayerische Motoren Werke we summarized BMWs most valuable cars such as THE 8, THE 7 and THE X7 while also expanding the brands platform with the original content series Bold Voices.


THE 8 / City of no cars

Venice. The city of no cars. A luxury sports car driving in a city where driving is normally impossible.

The film tells the story of a young car enthusiast – who unfortunately grows up in Venice, the city of no cars. 20 years later, as a grown man, he lives out his dream by driving a dream car through the Venetian canals.



Take a look behind the scenes of the TVC production for the all-new BMW 8 Series Coupe. In this film, you get to see personal insights of the Venetians, working and living in the city crisscrossed by canals.



Credits:
Agency: Serviceplan Campaign International Hamburg
Global Chief Creative Officer: Alexander Schill
Executive Creative Partner: Markus Kremer, Thomas Heyen
Managing Partner: Florian Klietz
Creative Director: Kolja Danquah
Senior Art Director: Damian Kuczmierczyk
Senior Copywriter: Bastian Tripp
Creatives: Philipp Trübiger, Daniel Hill
Producer: Henning Rieseweber
Management Supervisor: Kristian von Elm

Production: ANORAK × Somesuch
Director: Daniel Wolfe
Cinematographer: Monika Lenczewska
Editor: Dominick Lurhm
Content Photographer: Artem Nadyozhin

Post Production: The Mill

Cannes Lions
Bronze Lion in Cinematography

New York Festival
Third Prize Award in Art Direction/Production Design
Finalist Certificate in Direction

ADC Global
Bronze Cube in Cinematography
Merit in Editing
Merit in Cinematography

ADC Germany
Bronze in Cinematography
Merit in Set-/Production-Design

The British Arrows
Silver in Costume/Wardrobe
Silver in Production Design

Red Dot Design Award
Winner in Commercial

Clio Awards
Silver in Direction
Bronze in Cinematography


THE 7 / Above the clouds

With the new BMW 7 Series, driving pleasure and ride experience reach an unprecedented new level in the luxury segment.

To campaign its market launch, we created emotional storytelling that could place modern luxury as a bold attitude  – one that overcomes boundaries, expands the freedom of individual mobility, and discovers new horizons.

The TVC’s story follows a pilot making an unusual decision when a bad weather front prevents a private plane from taking off. 



Credits:
Agency: Serviceplan Campaign International Hamburg
Global Chief Creative Officer: Alexander Schill
Managing Partner: Markus Kremer, Thomas Heyen, Florian Klietz
Creative Director Copy: Kolja Danquah
Senior Art Director: Damian Kuczmierczyk
Senior Copywriter: Bastian Tripp
Art Director: Philipp Trübiger
Concept Creative: Daniel Hill
Producer: Christoph Köhler
Management Supervisor: Kristian von Elm
Senior Account Manager: Adam Karger

Production: Tony Petersen Film Hamburg
Executive Producer: Carlo Walther
Director: Dan DiFelice
Cinematographer: Steve Annis
Editor: Emma Backman

Post Production: Framestore London

Music: Massive Music Amsterdam


Bayerische Motoren Werke / Bold Voices

To launch BMW’s new luxury segment Bayerische Motoren Werke we partnered with a variety of creators from around the globe. We created the format Bold Voices, giving those creative pioneers a platform by portraying their distinct attitudes while taking a step back as a brand.



BMW × Studio Drift

The first episode features Amsterdam-based Studio Drift. The duo discusses the role of beauty and freedom in their work.


BMW × Stefan Sagmeister

The second episode features legendary designer Stefan Sagmeister. He talks about internal honesty, gut feelings and the power of believing and highlights the importance of risk taking.


BMW × Rem Koolhaas

The third episode features iconic architect Rem Koolhaas who explores the creative potential of chaos in the world.


Credits:
Agency: Serviceplan Campaign International Hamburg
Creative Director: Kolja Danquah
Junior Creatives: Philipp Trübiger, Daniel Hill, Niklas Scholz
Head of Production: Henning Rieseweber
Account Director: Kristian von Elm
Senior Account Manager: Yasmin Gibbah

Production: Tony Petersen Film Hamburg
Executive Producer: Carlo Walther
Director: Bode Brodmüller
Cinematographer: Muli Multhoff
Editor: Ole Wiedemann
Producer: Benjamin Calcott
Colorist: Mike Bothe

Music: Massive Music Amsterdam